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Integrating various content types through multiple channels and mediums is a proven campaign strategy to enhance lead generation. Start with a compelling eBook targeted to your audience and offer it for free to collect email addresses. You can promote the eBook through social media, paid ads, and blog posts that generate SEO and drives organic traffic. Then send a personalized email to invite your prospects to an interactive webinar. Have a sales person follow up afterward. Finally, gather all the metrics and prepare a report with successes and lessons learned and use those findings for the next campaign.

​Continuously evaluating campaign performance allows you to make data-driven adjustments to your approach. This integrated and adaptable strategy ensures maximum effectiveness in your lead-generation efforts. 

Choose from the following options - all options include a weekly status meeting:

eBook
  • Up to 3 one-hour SME interviews or market research
  • Basic plan includes up to 5 designed pages
  • Up to 2 revisions

Webinar
  • Draft outline
  • Create slides
  • Rehearse with speakers

Email
  • Write 3 emails
  • Create email header
  • Up to 2 revisions
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Social media
  • Write 3 posts
  • Create an image for each post
  • Up to 2 revisions

Blog
  • One-hour SME interview or market research
  • Write post with featured image
  • Up to 2 revisions

Publish & Report
  • Leverage a multi-channel distribution strategy
  • Analyze engagement rates, click-through, and conversion metrics
  • Refine content strategy to focus on what resonates with your audience

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The pricing structure is tailored on a per-project basis, ensuring that services are customized to fit your unique needs and budget. 

​15% discount available when you choose all options - eBook, Webinar, Email, Social, Blog, and Reporting - this is the best option to optimize lead generation.​

Ask about exclusive discounts for first-time clients and small businesses. 

​Discover Michael Rohde's latest eBooks, including Engage and Convert, based on his experiences creating, executing, and analyzing content marketing campaigns that generate leads and help increase revenue. 

Also available is a primer on media relations and FAQs by hiring managers.