Michael Rohde is a seasoned content marketer specializing in lead generation. His diverse expertise includes authoring two Dummies books, writing corporate eBooks and landing pages, developing websites, and designing and executing successful marketing campaigns. These campaigns have effectively engaged audiences and generated leads through tactics like newsletters and cold email outreach.
He is currently working part-time with Smart Meetings, creating multi-format content and utilizing data analytics to enhance engagement, generate leads, and support sales efforts.
Michael is creating a series of engaging, educational articles for Smart Meetings to generate leads by providing valuable content tailored to event and hospitality professionals. Topics included strategic insights into hotel bookings, event planning, small meetings trends, and maximizing ROI, all designed to establish thought leadership and foster audience engagement through actionable, "give" content.
He has written five different eBooks that cover proven content marketing solutions, a primer on media relations, a guide on prompt engineering, and a helpful FAQ for hiring managers.
As the Content Marketing Manager at Stem, Inc., Michael strategized, developed, executed, and analyzed marketing campaigns. His strategic content development, focused on improving SEO, generating leads, and educating prospects, helped generate an impressive $1.5 billion to the sales pipeline.
Before that, he was the Senior Marketing Manager for Smart Meetings magazine, where he collaborated with various teams to create and execute marketing campaigns focusing on email and lead generation that increased engagement by 355%.
Before Smart Meetings, Michael worked as the Content Marketing Manager for B-Stock, where he created case studies, brochures, webinars, blog posts, and other marketing materials to generate inbound sales leads.
Earlier in his career, Michael won third place in a short story writing competition and built an award-winning video game blog site, where he developed relationships with Activision, 2K, EA Sports, and independent game developers.
Michael Rohde has authored B2C blog posts for Carjojo, technical blog posts for DevX.com and HTMLgoodies.com, and feel-good articles for Tonic and city guide posts for SavvySource. He also worked at EPRI for six years developing marketing collateral and website content.
If you want to boost your business's lead generation, consider publishing daily content and combining it with email and social media campaigns, webinars, and eBooks. Contact Michael Rohde today to start your content marketing journey.
Thought leadership articles for Smart Meetings to drive leads through 'give' content.
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eBook on Proven Content Marketing Solutions
Learn how to write LLM prompts like a pro
Michael Answers FAQs by Hiring Managers
TESTIMONIALS "Michael's ability to manage comprehensive content marketing strategies, oversee the creation of diverse content types, and optimize marketing operations was instrumental in the continued success of Stem's marketing campaigns." -Tiffany Douglass Director of Marketing Communications at Stem
"Michael made an immediate impact at B-Stock, and it translated to increased visibility, credibility, and business for my team. He took the time to understand our business, engage our customers, and learn exactly how to speak to our most relevant users. His teamwork, engagement, and professionalism are excellent. Our content has never been better. I would recommend Michael any day of the week!" -Sean Cleland Vice President, Mobility at B-Stock
White Paper
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Case Study
Generate Leads with an eBook, Social Media & Email Campaign
