Keyword research when launching a business

Keyword research helps identify the words and phrases potential customers use to search for products or services, thereby increasing visibility and attracting qualified traffic. This article explores budget-friendly tools and actionable strategies that small business owners can implement without incurring excessive costs.

Key Takeaways from my LinkedIn article:

• Understanding Keyword Research: Keyword research is vital for connecting with your audience and driving engagement, ultimately leading to increased sales.
• Affordable Tools for Keyword Research: Small businesses can utilize free or low-cost tools such as Google Keyword Planner, Ubersuggest, and AnswerThePublic to gain valuable insights into keyword performance and search trends.
• Practical Tips for Conducting Keyword Research: The article outlines a straightforward process to conduct keyword research, including brainstorming keywords, utilizing online tools, analyzing competitors, and evaluating keyword metrics to determine the best options for your business.
• Creating and Prioritizing a Keyword List: Business owners can prioritize keywords based on three key factors: relevance, competition, and search volume, ensuring their marketing efforts yield effective results.

Click here to read my full article on LinkedIn

By implementing these strategies, small business owners can perform effective keyword research with limited resources, enabling them to boost their online visibility, enhance brand awareness, and attract qualified leads. This empowers them to achieve sustainable growth in an increasingly competitive market.

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