As a marketer, you must leverage the key takeaways from the article as research to help formulate a marketing strategy that raises awareness, creates brand visibility, develops thought leadership, generates leads, and increases revenue. ​

Content marketing can act as a bridge between a company’s innovative digital solutions and its customers. A solid marketing strategy emphasizes creating valuable, relevant, consistent content to attract and retain a clearly defined audience. For SaaS companies, whose products are often intangible and have complex features, content marketing can clarify product features and help build long-term customer relationships, establish thought leadership, and bolster brand awareness in a crowded digital marketplace.