MICHAEL J. ROHDE
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Mastering Project Scope Creep

8/30/2024

 
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Even the most carefully planned projects can be derailed by scope creep, leading to missed deadlines, budget overruns, and dissatisfied stakeholders. This blog post delves into the nature of scope creep, explores essential skills for combating it, and offers practical strategies based on real-world experiences.

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Case Study: Critical Decisions Under Pressure

8/29/2024

 
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Unexpected challenges frequently arise, testing a team’s resilience and adaptability. This happened to us when a key speaker unexpectedly left the company just one week before a significant tradeshow. Faced with a critical decision—either withdrawing from the panel and damaging our reputation and the organizers' trust or quickly finding another subject matter expert (SME) to take their place—we chose the latter. This decision allowed us to maintain our brand presence before a wide audience and fostered effective collaboration within our team under pressure. In this post, I share our decisive actions to ensure smooth participation in the event, emphasizing the importance of communication, strategic planning, and turning potential setbacks into success stories.

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Cultivating and Inspiring High-Performing Teams

8/27/2024

 
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While it may seem straightforward, the ability to cultivate and inspire high-performing teams does help achieve success. I remember a project where I led cross-functional teams and witnessed the moment when two individuals from different departments finally found common ground. Their collaboration was necessary for us to launch a new go-to-market campaign, which aligned perfectly with a major tradeshow. It was supported by targeted email and social media initiatives, followed by a webinar and an accompanying eBook. This achievement was only possible with solid leadership, communication, and conflict-resolution skills.

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5 Essential Skills Every Project Manager Needs

8/26/2024

 
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Managing complex projects can be both challenging and rewarding. I remember an initiative at Smart Meetings where I played a key role in launching the Smart Marketplace. This project involved collaboration across multiple teams and required meticulous planning and problem-solving to meet our goals within tight deadlines. Through this experience, I developed several foundational project management skills that contributed to our success, including Leadership, Planning and Organization, Problem-Solving, Stakeholder Management, and Risk Management.

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Engage and Convert: Data-Driven Content Marketing Solutions

6/27/2024

 
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Content marketing is an indispensable tool for brands striving to engage their audience and achieve measurable success. Yet, with so many strategies and tools available, where do you start? Enter Engage and Convert: Data-Driven Content Marketing Solutions by Michael Rohde, a must-read for anyone serious about mastering the art and science of content marketing.

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Defining Your Leadership Style with Empathy

4/12/2024

 
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Defining your leadership style when mentoring and managing junior-level employees helps create an environment where everyone has the opportunity to learn, grow, and succeed. This article will explore the steps to define your leadership style and incorporate empathy and nurturing into your management approach.

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    Michael Rohde

    Spark Studios

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  • Home
  • Creative Writing Services
  • Experience & Content Creation
  • Inbound & Nurture Campaigns
  • Blog
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  • Contact
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