Companies continually seek ways to generate revenue without depending on traditional advertising methods. As businesses grapple with tighter budgets and heightened competition, emphasizing website optimization and publishing content that captivates potential customers can yield significant results. This article explores how to effectively leverage your website and create lead-generating content to drive revenue growth.

According to HubSpot, businesses that engage in blogging receive a staggering 97% more inbound links to their websites. This post summarizes a recent article I wrote on LinkedIn that discusses effective strategies for small business owners and start ups to craft blog posts that not only capture interest but also convert readers into potential customers. Read the LinkedIn article here (it has more details and examples).

As a small business owner, you know the struggle of generating qualified leads with limited resources. You're not alone – many SMBs face this challenge daily. But there's hope! Let's explore how one small accounting firm overcame this hurdle and achieved impressive results.

As a small business owner, you know how challenging it can be to market your products or services on a tight budget. With so many options available, it's hard to know where to focus your efforts. I recently wrote a LinkedIn article on five budget-friendly content types that can help drive growth. This blog is a quick summary of the article.

In a recent LinkedIn article, How to Craft a Compelling Content Marketing Strategy for Your Small Business, I discussed how small business owners can make their voices heard without breaking the bank. Many small business owners understand the importance of connecting with their audience but need help knowing where to start. In this post, I'll walk you through practical steps and actionable insights to develop a content marketing approach that works for your unique business.

Welcome to your comprehensive guide on creating a powerful lead magnet and nurturing campaign to help you build brand awareness, showcase thought leadership, and increase revenue. Michael Rohde's eBook, Lead Gen Playbook: eBook Edition, provides a detailed, step-by-step approach to developing an effective eBook lead magnet and accompanying nurture campaign that leverages email marketing and social media strategies.

As a marketer, you must leverage the key takeaways from the article as research to help formulate a marketing strategy that raises awareness, creates brand visibility, develops thought leadership, generates leads, and increases revenue. ​

Content marketing is an indispensable tool for brands striving to engage their audience and achieve measurable success. Yet, with so many strategies and tools available, where do you start? Enter Engage and Convert: Data-Driven Content Marketing Solutions by Michael Rohde, a must-read for anyone serious about mastering the art and science of content marketing.

So, what's the difference between marketing roles? The answer may depend on who you ask and where they work.
When it comes to marketing, the definitions and responsibilities of roles like Product, Content, Growth, and Demand Marketing can vary significantly from one company to another. Whether you're a job seeker trying to find your next role or a hiring manager looking to build a team, understanding these differences can mean the difference between finding the perfect fit or getting lost in the maze.
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In some organizations, a Product Marketer might author eBooks and plan webinars while the Content Marketer acts as a project manager. At another company, the Content Marketer could be the writer, ensuring all content aligns with the overall marketing strategy, while the Product Marketer focuses on branding and research. Then there's the Demand Marketer, who is laser-focused on boosting revenue through the leads generated from the content.

At other companies, roles can be more traditional. The Product Marketer focuses solely on bringing new products to market, while the content marketer crafts and publishes engaging content. The Demand Marketer drives lead generation, and the Growth Marketer experiments with new strategies to accelerate business growth. For startups and smaller businesses, one person might have to juggle all these responsibilities and manage automated, personalized campaigns.

Understanding these marketing roles more clearly can help job seekers and employers find the right fit. Read on to explore the industry-standard definitions and responsibilities for each key marketing role.