5 Essential Content Types to Boost Your Small Business Growth

As a small business owner, you know how challenging it can be to market your products or services on a tight budget. With so many options available, it's hard to know where to focus your efforts. I recently wrote a LinkedIn article on five budget-friendly content types that can help drive growth. This blog is a quick summary of the article.

Blogs and Articles
Blogging is a cornerstone of any effective online presence. It helps with SEO and establishes your authority in your industry. For example, a local bakery increased its organic search traffic by 150% and online orders by 30% within six months of starting a blog with recipes and baking tips.

Action steps:

• Use Google Trends to identify popular topics
• Create a content calendar for consistency
• Write informative, keyword-rich articles addressing customer pain points

Social Media Posts
Social media is great for engaging your audience and building brand awareness. An eco-friendly cleaning service grew its Instagram following by 500% in one year by sharing before-and-after photos, cleaning tips, and customer testimonials.

Read the full article, 5 Must Have Content Types Every Small Business Needs,  on LinkedIn

Action steps:

• Choose 1-2 platforms where your target audience is most active
• Mix educational, entertaining, and promotional content
• Use free tools like Canva for visually appealing posts

​Videos
Video content is powerful for showcasing products, explaining concepts, and building trust. A gym saw a 25% increase in membership inquiries after creating short workout videos and health tips for YouTube and Instagram.

Action steps:

• Start with simple smartphone-recorded videos
• Create how-to guides, product demos, or behind-the-scenes content
• Use free editing tools like iMovie or OpenShot

Email Newsletters
Newsletters provide direct communication with customers for sharing updates and promotions. An artisanal soap company increased repeat customers by 40% and average order value by 20% with monthly newsletters featuring new products, tips, and exclusive discounts.

Action steps:

• Build an email list with a website sign-up incentive
• Use free tools like Mailchimp for small subscriber lists
• Segment your audience for targeted content

Infographics
Infographics present complex information in an easily digestible, shareable format. A tech company's cybersecurity infographic, after being widely shared on LinkedIn, led to a 35% increase in service inquiries.

Action steps:

• Identify data or processes that can be visualized
• Use free tools like Piktochart or Venngage to create infographics
• Share on social media and your website

Consistency is key when implementing these content types. Start with one or two and expand as you become more comfortable. With time and persistence, you'll see a positive impact on your small business's growth and success.

Contact Michael Rohde today to kickstart your content marketing program.